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Learn How Mandala Research Has Integrated Social Media Statistics Into Their Hotel Market Research

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Learn How Mandala Research Has Integrated Social Media Statistics Into Their Hotel Market Research

By: Seo5 Consulting
Posted: May 06, 2011

These days, everyone has an account on a social networking site. Many people are using them to research everything from potential employment, major purchases and even vacations. Mandala Research wants to help those in the travel industry capitalize on the social media craze by integrating social media statistics into their hotel market research. With the addition of this valuable information the data you receive will reach new heights of accuracy, helping you to improve customer experiences, and foster loyalty in new and exciting ways.

Mandala Research has been a trusted source of research products and services, offering a wide range of ideas and analysis to large and small organizations for over 25 years. They are experts at helping you target the proper demographics, increase market share, understand your target audience and determine their buying patterns. Mandala Research will provide the information that will allow you to communicate more effectively with your target audience, make wise decisions and invest your resources more effectively. Their hotel market research has given some of the most well-known hospitality chains the edge when it comes to pleasing their customers.

In its relatively short existence, social media has taken the world by storm. In the United States alone, approximately 79 million leisure travellers use some form of social media when planning their vacations. Of that figure, 41% of online U.S. leisure travellers are friends or followers of travel entities on social networking sites. Facebook is proving to be the most popular site, with 65% of leisure travellers are posting and sharing content about their excursions and experiences. In the hospitality sector in particular, Holiday Inn, Marriott and Best Western are the most popular individual hotel brands in the social media realm.

If you are in the hospitality industry and are looking for ways to boost your image online, now is the time to invest in social media. Mandala?s hotel market research can assist you in finding the best course of action to find out what your customers want, and how you can give it to them. You can start with Mandala?s tried and true ?Travel Answer? report which utilizes and exclusive online traveller panel: a diverse panel with a cross section of experiences that are ready to answer the most pressing questions in the marketplace. Whether you?re looking for information for a large hospitality chain or your interests lie in the more sophisticated ?boutique? market, a ?Travel Answer? from Mandala will provide accurate, insightful information in a short period of time that will get you on your way to making the improvements you need to give your customers what they want. If those improvements involve implementing a social media campaign, the experts at Mandala Research will stand behind you, ensuring you take the correct steps that will lead you to the path of success.

For more information on how Mandala Research?s hotel market research can help your organization, please visit them online at Mandalaresearch.

Seo5 Consulting ? About the Author:

Mandala Research is a trusted market research firm offering a diverse range of hotel, travel & tourism marketing research products and services for Fortune 500 companies, non-profits and government agencies. Learn more at www.mandalaresearch.com.

Source: http://www.articlesbase.com/travel-tips-articles/learn-how-mandala-research-has-integrated-social-media-statistics-into-their-hotel-market-research-4735086.html

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Article Tags:
hotel market research, travel market research, tourism market research, hotel marketing, travel marketing, tourism marketing

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