Quattro Co-Founder Launches SessionM To Gamify Mobile Apps

Lars Albright, co-founder of Quattro Wireless, announced his new company SessionM?nearly a year ago. Now he's ready to talk about what it actually does. Quattro, of course, was acquired by Apple, which used the mobile ad network as the foundation for its iAd program. Albright, who led business development for iAd and is now SessionM's CEO, describes the startup as an attempt to tackle one of the biggest problems he saw in the mobile industry ? engagement and retention.

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