How To Increase Your Website Conversion Rates | Online Profit ...

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A simple but effective technique to increase your website conversion rates without getting more traffic is to get visitors to your website to say ?yes? in their head in response to some simple questions. If that happens enough times the momentum created will make more of them buy or opt into your list.

If used strategically this technique works very well. You can use it on squeeze or landing pages, sales letters and one time offers, thank you pages, promotional emails and solo ads and social media like Twitter.

Let?s have a look at how you can apply this technique?

Squeeze Pages

Squeeze pages need to be short and to the point and only using questions works well. The trick here is to ask questions you know the prospect will answer with a yes. If applied correctly, this technique will help you to get more opt ins to your email list than before.

Sales Letters

For sales letters you need to choose where you put the question section.? A good place is at the end of the sales letter in the recap section, i.e. the area where you are repeating what buyers will get. This usually comes after the price justification section where you show them why your product or service is worth the money you are asking for.

You have to shift the conversation from telling customers what they getting to asking a question that will trigger a positive affirmation. You can do this by saying something like ?How can you know if this is right for you?? and then add your questions.

One Time Offer Pages

The most effective way to apply the question technique on one time offer pages is to tie the questions into the product or service they just bought and less into the one time offer. Use the questions as a lead in to the one time offer rather than in the summary section of the offer.

So, when somebody has bought one of your products or services you could follow up with questions like ?Want to save time? Or ?Want to put into practice what you learn immediately??. You should aim to find questions that are specific to the product or service the customer has bought.

Thank You Pages

Thank you pages are the most valuable. When a customer has just completed a purchase and lands on that thank you page they are happy and enthusiastic and are ready to get started.

Enthusiasm is a powerful selling force which you can exploit. Ask them three simple questions and get them to take the most valuable action to you. Rather than asking them to buy something else it is often much more valuable if they refer you to others. Because their enthusiasm is high they will be happy to share with their friends.

So, ask them a set of questions and get them to fill in a ?tell a friend? form. To make this more attractive you could offer create an incentive for them to share your sales page. Be aware though that this might lead to junk email addresses entered for the sake of getting the prize.

Promotional Emails

?Yes? questions work well in promotional emails and solo ads. You can put them at the beginning of the email. As before, your questions have to be specific to the product or service you are promoting.

Twitter

Twitter is there to get clicks and the best way to do this is to use the question technique. Use only one question per tweet.

To apply the technique in your business, make a list of questions and choose where to use them. Then test where they work best for you.

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Another quick tip that is one of the fastest, easiest and most reliable techniques for boosting your website conversion rates is to focus on your bounce rate, specifically on your most visited pages with the highest bounce rates. Many people miss out on this but the payoff is almost always significant.

Sort your web metrics by the pages that get the most visits. Then do a secondary sort by bounces. The top two pages of that list will be your biggest offenders. They are the pages that both attract and lose the most attention. Focus your efforts on fixing the problems there and you really will see a spike in conversion.

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