Recruiting Is Broken, And Video-Driven Readyforce Wants To Fix It

Dozens of startups have launched in the past few years claiming to fix the broken recruiting and hiring process. One of them, Readyforce, has already signed up some well-known startups with a relatively straightforward and compelling idea, and it's opening up its beta test today. When it comes to finding the right job applicant, CEO Alex Mooradian says that "it's all about data." And when Mooradian says "data," he also means videos, which are a big part of a Readyforce profile. Unlike other sites that just ask people to record videos on their own (often resulting in stilted, awkward videos), Readyforce has actually hired interviewers to do 20-minute webcam conversation with the applicants, which can be edited down into a 3-minute highlight reel. (If you're not happy with the interview you can do it again.) Users can also fill out something called the "infinite quiz" (in reality, Mooradian says there are more than 100 questions) which tests their interests and skills.

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